Period: All periods
Star Scheme Gifts
The Palitoy Star Card Scheme was a brand loyalty reward scheme aimed at increasing sales of additional product. A 'Star Card' was included with the majority of Action Man Boxed figures and many of the larger boxed items. Any number of stars (proportionate to the 'value' of the original Action Man product) would be printed on, or included within the boxes. The child would cut out the stars and affix them to the Star Card. When a pre-determined number of stars had been collected, they could be redeemed for free gifts. The top gift was 21 stars (plus token amount to cover postage) in exchange for a FREE undressed figure ('mail-away') which Palitoy would mail out from Coalville in a plain corrugated card box, together with a preprinted covering letter from 'Action Man Command'.
The first undressed mail-away figures were shipped with at least a dog tag, letter and new Star Card. The inclusion of anything else seems sporadic, and inconsistent. Theories on hair colours and particular body types that were included for the mail-away figures always seem to be proved unfounded by new discoveries. It would seem to suggest a random policy of inclusions was in fact in operation at the Palitoy factory. Short, and tall boots at some time have been included, as have Equipment Manuals and extra Star Cards. The early boot inclusion would have been due to the fact that a good number of 1960s uniform cards did not include any for the new recruit. Later uniform sets would typically have footwear included and so the need for boots became redundant.