Chelsea F.C. 1971

Period: Flock Head

Dates: 1971 until c.1973

Cat No: 34812

Chelsea FC Description:

Following the launch of the Action Footballer in 1968, Palitoy decided to expand the footballer range and recreate the 'Famous Football Clubs' major teams from Division 1 of the Football League. In 1971 they introduced Manchester Utd, Leeds Utd, Everton, Chelsea, Liverpool and West Ham Utd. In 1972 they added Glasgow Rangers, Newcastle Utd, Arsenal and Celtic. Aston Villa and Tottenham Hotspur had to wait until 1973 and represent the last (and possibly rarest) two football kits produced. The Chelsea F.C. Action Man kit came with shirt, shorts, socks, boots, tracksuit top, ball metal pin badge and information leaflet. A greater range of kit colours were available on separate cards. With these, one could make up their own favourite teams. A colour Football Book was also sold with key club information, tips and suggested kit combinations (see bottom). The box side panel artwork was illustrated by Derek Bown. Derek (or 'Bun' as he was affectionately known) was a Leicester City fan and loosely used inspiration from (local to the Palitoy factory) Leicester Mercury Newspaper photographs of Leicester players for the poses. He substituted the appropriate team kits for the First Division and created the iconic illustrations. The Clubs did not give official OK to use their badges, so Palitoy created their own versions.

Action Man Chelsea FC Footballer:


ACTION MAN CHELSEA F.C.: Blue shirt with Chelsea paper badge, blue shorts with white side panel, white socks, boots, red tracksuit top without badge (CHELSEA on reverse), ball, metal lapel pin badge, Club History Leaflet, Shirt Numbers Stickers Sheet, Equipment Manual.



The Action Man Chelsea kit came with zippered tracksuit top, club metal pin badge, ball (printed with HONG KONG) and information leaflet particular to the club featured. Most of the footballers are difficult to source and complete. The shirts are often overstretched around the waistline, and can shrink vertically, revealing stomach on worst cases. The necks are large enough to get Action Man's head trough and so have a chrome headed press stud at the back to close the gaping hole. Shorts can have very loose elastic. The zips in the tracksuit tops do not separate at the base, and so the best way of dressing Action Man is to put the tracksuit on over his feet and up as you would a boiler suit. As the tracksuits were hand finished, the circumference of the shoulder's bulk can be too tight to slide the waist of the tracksuit over on some examples. The figures are best displayed with tucked in shirts, in keeping with the trend of the time. Generally speaking it is preferable to have the figure wearing his plastic dog tag, generally issued at the time the football kits were available. The (undersized) white ball that came in each set should have HONG KONG in relief on them. Boots were the same - as in there were no left and right feet. The Lapel badge is rare on most outfits. The metal back should not have a brushed metal appearance. It should also have HONG KONG inscribed on the back (very feint).

40th Range

(repro badge shown)

Action Man Chelsea Footballer


Action Man Chelsea Footballer

Buy replacement repro stickers for Action Man Chelsea Shirt here

Action Man Chelsea Footballer Badge

1971 Action Man Official Equipment Manual illustration

Action Man Official Equipment Manual 1971

Action Man Stickers - Team Badges. Only 7 of the outfits had badges.

Action Man Official Equipment Manual 1972

Some of the Action Man Famous Football Clubs range

Action Man Football Clubs boxes

(paper adhesive numbers came with set to apply to shirt back)

Action Man Chelsea Footballer


Action Man Chelsea Footballer

(image courtesy of Vectis Auctions)

Action Man Chelsea Footballer

Original Action Man Football Club Pin Badge
versus 40th reproduction club pin badge

Action Man Pin Badges

Original Action Man Football Left (HONG KONG)
40th repro football right (no markings)

Action Man footballs

Original Action Man Football Boots have HONG KONG mark

Action Man footballs

Action Man English and Scottish Club Kit Colours


A 1971 Action Man Book on the subject was also available

Action Man Books

Action Man Football Book - Club Colours

Action Man Football Book - Club Colours

Action Man 40th Anniversary Version