Period: Flock Head
Dates: 1970 until c.1977
Cat No: Various
Boots (black, short)
The basic Action Man range of figures gained a flock haired Action Man Adventurer figure in 1970. This all-new Action Man Adventurer was flocked (brown or blond) with a full beard and had a white jumper, dark jeans and tan boots. The Action Man Adventurer of 1973 (34053) gained gripping hands, a new blue jumper, lighter trousers and black boots. It could be accessorised further by equipment card sets. He ran for approximately ten years, gaining Gripping Hands in 1973, and then Eagle Eyes in 1977.
Flock haired Action Man figures for the Action Soldier and Adventurer were launched in 1970 along with new style artwork boxes. The Sailor followed the next year. His original jumper was white and trousers a dark denim colour. His boots started life as short tan, but progressed to black by 1973. A blue jumper followed for the rest of production and is the more common. The Action Man Adventurer figure of 1970 had flock brown or blond beard and hard hands and a plastic dog tag. It is said the original beards were 'fuller' around the lips and under the chin, possibly more so than the figure pictured, and by the advent of gripping hands in 1973, the beards were 'tidier' like pictured and the use of dog tags had all but stopped. The box pictured was sold for £2.67 in 1973 (equivalent value of £31 in 2017).